What We Do


We give brands purpose and direction.
We design experiences that move people.
We illuminate unseen possibilities.

Visual of our capabilities

StrategyLearn More


Market Research
Customer Insights
Positioning
Purpose & Values
Brand Architecture
Go-to-Market Strategy
Content Strategy

Identity


Visual Identity Systems
Logos
Naming & Personality
Messaging & Copy
Illustration
Typography
Brand Guidelines

Experience


Websites & Development
Photography & Videography
Print & Packaging
Brand & Marketing Campaigns
Social Media Strategy
Motion Graphics
Branded Interiors & Exteriors

Visual of our capabilities

How We Work


Creativity requires space for experimentation. Our process is flexible enough to meet the unique needs of clients at any scale and fine-tuned to ensure exceptional results.

  • Investigate: Research Collect Listen

    Our Process

    We begin by exploring the competitive and cultural landscapes, identifying opportunity areas and staking out a distinctive point of view.

  • Generate: Experiment Make Play

    Our Process

    Our design team pushes and pulls on the brand, looking for unconventional ways to express brand identity while remaining grounded in customer insights and strategic principles.

  • Refine: Iterate Eliminate Assess Repeat

    Our Process

    Strategy and design continue to shape and sharpen each other, revealing new dimensions to the brand through experimentation, honest critique, and a diversity of perspectives.

  • Execute process diagram

    Our Process

    Our team comes together to build thoughtful, human-centered brand experiences that capture imaginations and create emotional connections.

  • Our Process

    We begin by exploring the competitive and cultural landscapes, identifying opportunity areas and staking out a distinctive point of view.

  • Our Process

    Our design team pushes and pulls on the brand, looking for unconventional ways to express brand identity while remaining grounded in customer insights and strategic principles.

  • Our Process

    Strategy and design continue to shape and sharpen each other, revealing new dimensions to the brand through experimentation, honest critique, and a diversity of perspectives.

  • Our Process

    Our team comes together to build thoughtful, human-centered brand experiences that capture imaginations and create emotional connections.

Who We Are


We are a team of storytellers, enthusiasts, and optimists crafting emotional brand experiences that captivate imaginations.

  • JOSH CHEN

    JOSH CHEN

    Principal & Creative Director

  • BECKY LUOH

    BECKY LUOH

    Brand Strategy Director

  • KATHRYN WONG HOFFMAN

    KATHRYN WONG HOFFMAN

    Content Strategist & Art Director

  • Irene Kim Shepherd

    Irene Kim Shepherd

    Brand Strategist & Art Director

  • Casey Flaherty

    Casey Flaherty

    Brand Strategist

  • JIM HARGREAVES

    JIM HARGREAVES

    Senior Designer

  • Bernee Briones

    Bernee Briones

    Senior Designer

  • Thavin Rajanakhan

    Thavin Rajanakhan

    Senior Designer

  • Alan Johnson

    Alan Johnson

    Designer

  • Kenneth Jong

    Kenneth Jong

    Multimedia Designer

  • Therese Bataclan

    Therese Bataclan

    Operations Manager