A stroll down St. Helena’s Main Street is a relaxing step into a simpler time, and the moment you enter the chic lobby of the Wydown Hotel, you know you’re in capable hands. Artful, contemporary and comfortably luxurious, the boutique hotel’s cosmopolitan point of view is infused into every aspect of its brand. It’s been our privilege to be Wydown’s creative partner for over 10 years.

Image of people walking through hallway

Renewed Purpose

To celebrate the hotel’s anniversary and the joy of life after the pandemic, we created this signature logo and its many expressions. The animation headlines Wydown’s website, the inner circle proudly dons shirts, staff sport the branded jackets, and guests sip custom cups. Building a brand goes far beyond the logo of course, and every touchpoint we create for Wydown Hotel supports the exceptional experience for Wydown’s guests who desire a stay just as much the destination as the beautiful Napa Valley where it’s located.

10th Anniversary t-shirt design by CDA for Wydown Hotel, back side
Two tea room cups showing 10th anniversary logo and tea room logo
Detail of the 10th anniversary emblem on jacket
Image of News wall wallpaper

Sense of Place

For the main lobby, we created this striking wallpaper for its media wall which nods to St. Helena’s rich history and invites everyone’s two cents into conversation. We also designed the Tea Room’s custom wallpaper that sets a sophisticated mood whether morning, afternoon, or evening for stellar refreshments. Complementing handcrafted furnishings curated by hotelier, Mark Hoffmeister, we introduced the fine artwork of Gary E. Blum and the Hasami Porcelain tableware. Our latest addition is a one-of-a-kind neon-style LED artwork with green lettering that separately lights up when the Tea Room is open.

Neon light sign
Neon light sign detail
“I have a great rapport with Josh and the team… everyone is accepting of any ideas I have, but also good at guiding me through their areas of expertise.”
Mark Hoffmeister, Owner-operator of The Wydown Hotel
Mark smiles outside of Wydown Hotel front entrance

Visionary Ventures

It’s been our privilege to collaborate with Wydown Hotel on everything from art direction and photography, to creative strategy and complete website design. Our longstanding partnership grew from an initial brand identity, foundational signage and materials project to all aspects, large and small, of the evolving Wydown brand. It’s an honor we don’t take lightly. Likewise, we appreciate our clients who mutually engage with us in trust, valuing all that design has to offer business and willing to bring excellence into reality.

View of Wydown Hotel website on three devices
View of Main street at Wydown Hotel
View of upper bay window at Wydown Hotel
Mark and Josh at lunch
“Mark has impeccable taste and brilliant vision for the future of the Wydown Hotel. He is the embodiment of an exceptional client—ours is truly a collaborative partnership.”
Josh Chen, Principal & Creative Director at CDA
Exterior signage of Wydown Hotel