Since opening in Santa Cruz, California, Verve Coffee Roasters has garnered an almost cult-like following among coffee enthusiasts. At its founding, CDA was engaged to create Verve’s identity, its packaging and integrated branding program. One challenge was needing to incorporate multiple levels of information within a single bag design. Our solution presents a clear design system that’s broad enough to differentiate types of coffee while providing a unified brand identity.

Awards

Aug 2010 The Dieline feature

2011 HOW International Design Awards — Award for Merit (packaging)

2011 Communication Arts Design Annual — Award of Excellence in packaging

2011 Communication Arts Typography Annual — Award of Excellence in typography