![](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-pattern-2.png)
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CDA created the branding for Torch Coffee Roasters to be a solid foundation for the company’s growth. We avoided the concept of a static, universal logo, and instead the Torch identity is expressed using a rich visual vocabulary, providing Torch with a range of varied yet cohesive ways to promote a memorable brand personality in the marketplace. |
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![GHC-Torch-Scoop-photo](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Scoop-photo.jpg)
CDA created the branding for Torch Coffee Roasters to be a solid foundation for the company’s growth. We avoided the concept of a static, universal logo, and instead the Torch identity is expressed using a rich visual vocabulary, providing Torch with a range of varied yet cohesive ways to promote a memorable brand personality in the marketplace.
![GHC-Torch-mug-photo-2](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-mug-photo-2.jpg)
![Torch Coffee Roasters packaging detail](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-stamp-photo.jpg)
“Chen Design Associates is a world-class design firm that will help you create a brand that you can confidently stand behind. They gave us an amazing brand package… When you have [CDA] working with you, brand development is easy.”Jason Biggs, Torch Coffee Roasters
![Torch Coffee Roasters packaging set](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-packaging-photo.jpg)
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![GHC-Torch-Toolkit-logo-2](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-logo-21.png)
![JUN-toolkit-logo-label](https://www.chendesign.com/wp-content/uploads/2015/07/JUN-toolkit-logo-label.png)
![GHC-Torch-Toolkit-shield-2](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-shield-21.png)
![GHC-Torch-Toolkit-LETTER-MARK](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-LETTER-MARK.png)
![GHC-Torch-Toolkit-GOTHIC](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-GOTHIC.png)
![GHC-Torch-Toolkit-GOTHIC-LABEL](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-GOTHIC-LABEL.png)
![GHC-Torch-Toolkit-TEXT](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-TEXT.png)
![GHC-Torch-Toolkit-TEXT-LABEL](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-TEXT-LABEL.png)
![GHC-Torch-Toolkit-TEXT-BLACK](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-TEXT-BLACK.png)
![GHC-Torch-Toolkit-TEXT-BLACK-LABEL](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-Toolkit-TEXT-BLACK-LABEL.png)
![Torch Coffee Roasters packaging and photo of hands with coffee berries](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-packging-hands-photo.jpg)
![Torch Coffee Roasters grounds and bike + photo wall](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-grounds-bike-photo.jpg)
![Torch Coffee Roasters packaging detail](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-packaging-top-photo.jpg)
![Torch Coffee Roasters t-shirt](https://www.chendesign.com/wp-content/uploads/2015/07/GHC-Torch-shirt-photo.jpg)