Creativity is one of Tipping Point’s core values. Our challenge was to give the 2020 annual Impact Report a distinct look and feel that fit the theme of the year and set it apart from the previous reports.
Our strategy and design team facilitated a workshop to help crystalize their messaging themes and develop a creative direction. We worked closely with their marketing and donor engagement teams to hone the visuals and determine the hierarchy of the content they produced in-house.
A month after launching the Impact Report, we used the same theme and creative direction to create digital and print assets for their drive-in concert donor event. We created animations, graphics, and slides for the event programming, as well as a printed welcome packet for attendees.
“The CDA team members are excellent collaborators and expert designers. This was [our] first time working with them and they were able to diligently work through our requests in a timely, thoughtful way, and were extremely responsive and flexible. They were able to take our feedback and expand on our vision to create a beautiful project.”Samantha Malpiedi, Tipping Point Community, Communications Manager
2021 American Web Design Awards, Graphic Design USA