CDA helped The North Face launch a global redesign of its product hang tag and packaging system that not only more boldly communicates its technological leadership in the outdoor industry, but demonstrates greater alignment with its environmental values and mission.
Educated, elevated brand perception in a shoebox. CDA’s re-design of The North Face footwear packaging boldly displays their motto, “Never Stop Exploring,” with de-bossed lettering so graphically strong, there’s no need to flood the box with ink. Inside, consumers find the “eco-audit” conservation stats, along with size chart, care and warranty information, and 100% recycled tissue paper. Further reducing waste, a stiff insert helps maintain the shoe’s shape while pointing out features and benefits. The result is a box cool enough to keep.