![Thatcher Hotel logo and tagline](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-01-Hero@2x-scaled.jpg)
A Storied Hotel in Hopland
Inspired by the call of the California Highway, we experimented with visuals that would appeal to modern-day pioneers, invoking a pleasurable sense of adventure, discovery, and a contemporary experience of heritage. We accomplish this by bridging the best of the past with the energy of renewal, honoring a living community’s roots — and planting surprises along the way.
![Thatcher Hotel logo lockups](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-02-Logos@2x.png)
![Thatcher Hotel illustrations](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-03-Iconography@2x.png)
![Thatcher Hotel signage](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-04-A-WindowandTile@2x.jpg)
![Thatcher Hotel t-shirt](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-04-B-TeeShirt@2x.jpg)
![Thatcher Hotel typography](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-05-Typography@2x.png)
![Thatcher Hotel branded notebook](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-06-A-Notebook@2x.jpg)
![Thatcher Hotel stamp](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-06-B-Stamp@2x.jpg)
![Thatcher Hotel business system](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-07-Prints@2x-scaled.jpg)
![Thatcher Hotel collateral](https://www.chendesign.com/wp-content/uploads/2020/04/TTH-08-Collateral@2x-scaled.jpg)