Raley’s is a family-owned and purpose-driven retail company headquartered in West Sacramento, California, making healthy food accessible since 1935. Committed to quality offerings, customer service, and its communities, Raley’s owns and operates more than 235 locations under nine well-known banners across eight states and four Tribal Nations.
“We can’t thank Chen Design enough for their incredible work in giving Raley’s brand a refreshing makeover and crafting a complete brand book. Their expertise has been instrumental in helping our teams effectively tell the story of Raley’s and create a seamless brand experience.”
Tricia Wong, Senior Director of Marketing at The Raley’s Companies
Working within existing brand constraints, we made modern evolutions in the visual look and feel that unify across the whole brand expression. We also took into consideration that Raley’s unique approach allows each of its stores to reflect the individual and unique neighborhoods of its location. Our aim here was to respect the distinctiveness of each of the stores while creating a throughline that comes together under the overall Raley’s brand.
“We’ve seen remarkable improvements in how our brand stands out, gains recognition, and earns trust across different channels. Chen Design truly embodies exceptional craftsmanship, deep expertise, and a collaborative spirit, making them our top recommendation for anyone seeking remarkable branding solutions.”