“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”Cindy Feinauer, GM of Purist and Custom Business Leader at Specialized Bicycle Components
CDA’s launch for Purist is a confident, modern brand that accomplishes far more than the debut of an exceptional water bottle line. Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set Purist apart in the competitive hydration market.
Scope of Work
Competitive RESEARCH
BRAND STRATEGY
BRAND IDENTITY
CONTENT STRATEGY
COPYWRITING
SOCIAL MEDIA CAMPAIGN
ART DIRECTION
PACKAGING DESIGN
AD CAMPAIGN
PRINT COLLATERAL
EXPERIENCE DESIGN
ENVIRONMENTAL GRAPHICS
PHOTOGRAPHY
VIDEO
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Strategic Foundations The technology that gives Purist its unmatched versatility is inspired by the power of nature. Our brand strategy approach from the outset was to ground the company’s ethos in the natural world, while expressing their identity through a contemporary, urban point of view. |
Strategic Foundations
The technology that gives Purist its unmatched versatility is inspired by the power of nature. Our brand strategy approach from the outset was to ground the company’s ethos in the natural world, while expressing their identity through a contemporary, urban point of view.
Shelf Presence
To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids. Stripping down to the most essential copy and design elements, we establish Purist’s distinctive voice amid the retail noise, captivate attention, and bolster brand loyalty.
Cross-Channel Integration
Our creative campaign to launch the Purist brand and its first release, brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
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Buzzworthy Social The Purist visual aesthetic alludes to the innovative technology within the bottle. We created a collection of visual assets that diverges from the typical outdoor lifestyle brand and merges with a social media strategy that’s less #campvibes, more #streetlife. |
Buzzworthy Social
The Purist visual aesthetic alludes to the innovative technology within the bottle. We created a collection of visual assets that diverges from the typical outdoor lifestyle brand and merges with a social media strategy that’s less #campvibes, more #streetlife.
Showstopping Design
The Purist launch culminated at the Outdoor Retailer trade show, where our custom environment invited wholesalers into an experience of the brand that’s forward-looking and exudes a modern lifestyle. We executed the entire spatial design, thoughtfully considering materiality to engage the senses.
“It’s gratifying to bring shape to visionary ideas and collaborate with similarly-minded individuals who hold to high standards of quality. We’ve laid the groundwork and can’t wait to see Purist’s reputation take off and this brand we created, out in the wild.”Tracy White Taylor, Design Director, Chen Design Associates
