We worked with LAZ Parking, who operates PARK OAK lots at Oakland International Airport, to develop a parking brand that exudes calm, serenity, and relaxation.
The brand expression extends to informative icons and helpful signage.
“It’s been a pleasure working with the Chen Design team. They’ve taken parking, which is relatively uninteresting to the general public, and created uniquely engaging assets that are bringing in tangible results. The branding they’ve developed has real personality, too. This means our content can focus on customer support and rate transparency without boring readers. Alignment with our OAK parent brand is also critical for our client and CDA has done a great job of keeping that in focus without letting it hinder creativity.”