Our deepening partnership with John Masters Organics is creating a multi-sensory experience for this global beauty brand and the natural lifestyle it promotes. With flagship stores in New York, Hawaii, Japan, and Hong Kong, we work closely with corporate headquarters to ensure that the physical and digital brand expression is living, engaging, and attuned to global shifts as it grows its North American customer base.

We designed the entire system look-and-feel for the advanced hair care collection, launching its first line, Honey & Hibiscus, with a vibrant and memorable garden party concept across digital platforms and physical spaces. Our work integrates photography, print, and animation with environmental graphics and in-store touchpoints from the smallest details to larger-than-life flowers for a seamless brand experience. The system is designed to execute efficiently and modularly, accommodating variations of store layout, as well as English and Japanese translations.