Our deepening partnership with John Masters Organics is creating a multi-sensory experience for this global beauty brand and the natural lifestyle it promotes. With flagship stores in New York, Hawaii, Japan, and Hong Kong, we work closely with corporate headquarters to ensure that the physical and digital brand expression is living, engaging, and attuned to global shifts as it grows its North American customer base.
Scope of Work
Social Media Campaign
Through stunning photography we capture the company’s timeless and polished bohemian spirit, artfully integrating John Masters Organics’ wholesome ingredients with its product packaging. Across all channels, our images are generating excitement about the brand and its latest product launches.
Useful and more meaningful content grows brand awareness and drives traffic to the e-commerce site. Our refined sensibility and expertise in responsive UX/UI design and videography are engaging customers, both loyal and new.
We designed the entire system look-and-feel for the advanced hair care collection, launching its first line, Honey & Hibiscus, with a vibrant and memorable garden party concept across digital platforms and physical spaces. Our work integrates photography, print, and animation with environmental graphics and in-store touchpoints from the smallest details to larger-than-life flowers for a seamless brand experience. The system is designed to execute efficiently and modularly, accommodating variations of store layout, as well as English and Japanese translations.
“It’s been such a positive, collaborative journey with CDA. The process has grown us and resulted in stunning work. I’m proud of all we’ve accomplished to establish our brand and bring it to life, not only for our North American customers, but for our reach to our customers across the world.”Alexandria Regilio, Acting Creative Director, John Masters Organics
Store exterior photo © Roger Osentoski, MGA Architecture LLC