The leadership of San Francisco’s longest-running bilingual school chose CDA for its re-brand because of our deep design experience across numerous sectors, not only in education. Entrusting us to distinguish this hidden jewel, French American + International was ready to advance their public image with courage. Together, we built a strong, unifying brand identity that aligns with the top-notch experience the school offers to set them up for successful expansion.
Unifying a multi-faceted school brand required our team’s delving into the experiences of each of the school’s various constituents to discover their hopes and concerns. We toured, listened, poured over research data, and worked closely with the leadership to explore and craft messaging developed in concert with a dynamic visual solution. This integrated work resonates with a wide range of stakeholders: both current and prospective students, families, faculty, staff, and alumni. We considered the community’s French and non-French aspects, its global-mindedness, and the school’s uniqueness being based in the heart of the SF Bay Area.
“I’d absolutely recommend Chen Design. The team is dynamic, creative, and collaborative. They took the time to listen to our reactions, offered insightful, informed feedback, and beautifully implemented our shared vision for the work.”Keelee Wrenn, Director of Marketing and Communications