Elemental Beverage Co. is “Rethinking the craft of cold.” The start-up’s audacious goal is to innovate, transform, and disrupt the taste of status quo beverages with patented technology that converts hot drinks to cold in less than a minute – without compromising flavor by dilution, oxidation or additives. The challenge for Chen Design Associates? Build the company brand, initial product line packaging, and all supporting touch points simultaneously, while ensuring a strategic brand eco-system at launch.
Scope of Work
COMPETITIVE RESEARCH
BRAND STRATEGY
BRAND IDENTITY & SYSTEM
ART DIRECTION
PACKAGING DESIGN
PRINT COLLATERAL
EXPERIENCE DESIGN
Photography
Motion Graphics
UX/UI DESIGN
Ready to Enjoy
We unveiled the Elemental Beverage Co. brand with its inaugural product line – sophisticated, chilled coffees with an entirely new look and feel. Our branding debut set the company apart from the competition using abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees. Our unexpected packaging invites wonder and provides an emotional connection to the bright, fruit-forward flavors retained by Elemental’s patented chilling technology.
Brand Identity / System Our logo mark is an abstraction of the company’s monogram, expressing a sense of mystery and inviting viewers’ curiosity. Strong yet subtle, our customized letterforms are inspired by the natural flow of water and evoke a sense of process and transformation. |
|
Brand Identity / System
Our logo mark is an abstraction of the company’s monogram, expressing a sense of mystery and inviting viewers’ curiosity. Strong yet subtle, our customized letterforms are inspired by the natural flow of water and evoke a sense of process and transformation.
|
Behind the Simplicity Our thoughtful approach dives deep into the particulars of who we are aiming to reach and the craft of executing excellent creative work that best positions the company in a competitive industry. We provide many angles as to how that can be expressed visually, then hone obsessively through multiple rounds of refinements in context, ultimately building out brand guidelines across all channels. |
Behind the Simplicity
Our thoughtful approach dives deep into the particulars of who we are aiming to reach and the craft of executing excellent creative work that best positions the company in a competitive industry. We provide many angles as to how that can be expressed visually, then hone obsessively through multiple rounds of refinements in context, ultimately building out brand guidelines across all channels.
Even More Special
For ultimate coffee connoisseurs, Elemental Beverage Co. is offering an exclusive single-origin coffee from Ninety Plus Estates. We gave form to this object of desire, juxtaposing the bottle’s strong lines with soft, organic shapes. We expanded our original watercolor art to express abstract notes of sparkling red wine, ripe strawberry, rose, pink lemon, opal apple, caramel, and cognac. Using textured papers and a distinctive seal of the logo mark we created, the total effect exudes an irresistible human touch that speaks to the hand craft and passion poured into Elemental’s process from bean to bottle.
|
Press Collateral, Reimagined Chen Design created a customizable elegant solution for Elemental Beverage Co.’s sales and information. We neatly housed their brand story, thanks, and details about their unique technology, beverage products, and promotions in an elevated, die-cut slipcase with cards for each purpose. Elemental’s parent brand identity and color palette can reveal the watercolor visuals of the inaugural coffee line and change according to future needs. Comprehensive in our approach, Chen Design’s creative partnership is helping position this brand for growth. |
Press Collateral, Reimagined
Chen Design created a customizable elegant solution for Elemental Beverage Co.’s sales and information. We neatly housed their brand story, thanks, and details about their unique technology, beverage products, and promotions in an elevated, die-cut slipcase with cards for each purpose. Elemental’s parent brand identity and color palette can reveal the watercolor visuals of the inaugural coffee line and change according to future needs. Comprehensive in our approach, Chen Design’s creative partnership is helping position this brand for growth.
Seamless Site Experience
The site accomplishes a lot at once. It launches Elemental Beverage Co.’s brand, its innovative technology, and the company’s line-up of products – both of which will expand. We designed it with different users in mind and structured the navigation to match their needs whether they were high-end coffee consumers or wholesale businesses.
Focusing on the essentials of shopping capabilities and informational content, we gave the visual brand identity plenty of room to express itself. Our restrained design spotlights the initial product packaging artwork. While Elemental Beverage Co. is “reimagining the experience of cold beverages better and on demand,” we were doing the same with the site.
“I’m proud of our teamwork and the trust we built with the client team across east and west coasts. We have a stronger client partnership and even greater creative team at CDA because of our constant communication and collaboration.”Josh Chen, Creative Director and Principal, Chen Design Associates
