Cocoknits is an Oakland-based, women-owned, small business with an engaged, local and global following. Their love of making things, including beautiful, high-quality tools for crafting, and their desire to support creative community align well with Chen Design’s values. Together we created a powerful and streamlined website featuring expansive retail and tutorial tools.
Scope of Work
Competitive Research
Brand Strategy
Content Strategy
Art Direction
Website
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Purposeful Partnership |
As with all new clients, our team begins our process by seeking to deeply understand the unique proposition of the business, its positioning, opportunities, and more. Cocoknits knew it wanted to increase its reach from the knitting world to Makers of all kinds. We conducted user research, interpreting data from over 30,000 respondents. Our strategic insights underpin our site design, inviting modern Makers to engage with Cocoknits in a more experiential way. |
Purposeful Partnership
As with all new clients, our team begins our process by seeking to deeply understand the unique proposition of the business, its positioning, opportunities, and more. Cocoknits knew it wanted to increase its reach from the knitting world to Makers of all kinds. We conducted user research, interpreting data from over 30,000 respondents. Our strategic insights underpin our site design, inviting modern Makers to engage with Cocoknits in a more experiential way.
We simplified what had become a convoluted system by consolidating and regrouping information onto one main platform, creating easier access to extensive content for anyone visiting the site.
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Complexity Made Clear |
Like many businesses in a rapidly changing and competitive market, the old Cocoknits site had evolved over time and was like a house with haphazardly added-on rooms: functional, but not well thought-out, and awkward to use. Our overhaul is simple on the surface, consolidating into one robust platform what is complex on the back end. The user sees none of the complicated challenges we handled – only the compelling visuals we art directed, Cocoknits’ useful content, and the inspiring narrative we helped tell. |
Complexity Made Clear
Like many businesses in a rapidly changing and competitive market, the old Cocoknits site had evolved over time and was like a house with haphazardly added-on rooms: functional, but not well thought-out, and awkward to use. Our overhaul is simple on the surface, consolidating into one robust platform what is complex on the back end. The user sees none of the complicated challenges we handled – only the compelling visuals we art directed, Cocoknits’ useful content, and the inspiring narrative we helped tell.
From the inside out, we collaborated to create a comprehensive site that can grow with this flourishing brand’s creative community for years to come. Our intuitive, easy-to-use site frees visitors, both loyal and uninitiated, to explore what Cocoknits is all about: making, learning, discovering, and sharing.
“The finished website is stunning, we love it. We feel it represents our brand well and we’re proud to show it off… Sales are up from last year at this time… and the site has decreased a lot of manual process that we previously had so we have more time to focus on growth strategy projects.”