Big Town, Little City
Centro Callan’s story celebrates the beautiful intersection of different cultures and people. Located on a prominent street corner, our naming and visuals provide a memorable sense of place in San Leandro’s center. For the logo identity, we crafted an inviting modern monogram that’s a Californian take on Portuguese Azulejo tiling. Along with a mediterranean color palette and playful typography we balanced qualities envisioned for the space from both cultures.
Peaceful Urban Living is a place that brings together the energy and culture of a city center at the pace and familiarity of one’s hometown. Like the city of San Leandro itself, Centro Callan is a warm welcome full of artistry and serenity amidst the rush of Bay Area life.
“Chen Design’s strategy-based approach to design delivers results that play off market trends, resonates with customers and guarantees success for our products. It is such a relief to work with a team that delivers high-quality, thoughtful results each and every time.”Kate Osler, Director of Marketing & Leasing