Rebirth of Illustrator
Distinct from its desktop forerunner, “Illustrator on the iPad” takes advantage of the device’s touch capabilities to leverage its powerful drawing tools. Tasked to avoid solo illustration work to differentiate from other Adobe offerings, we had fun tapping into our broad agency experience to dream up appealing yet believable graphic design projects for their in-app tutorials and videos. Striking the balance between what’s possible and achievable for the beginner, we also sought to capture the imagination of experienced users needing to quickly unlock the new app’s features.
Creating cohesion through color, we connected a wide range of design contexts and styles, tying each visual to its signature app and channels.
This is the industry standard for creating anything with type in the last 20 years, and Adobe provides online resources to expand its users’ proficiency and inspire their creativity. We worked closely with Adobe’s internal team to realize their vision and goals by designing a visual system of illustrations for ten step-by-step articles and brief demos aimed primarily for InDesign beginners. Leveraging Adobe Stock imagery, we thoughtfully integrated custom artwork to explain featured tools—creating real world contexts at just the right level of inspiration.
Dovetailing with Adobe’s processes, we delivered content streamlined and flexible enough for use in a variety of formats, including video, GIFs, and any future needs.
Top Innovations for the Year
The latest Adobe releases are unveiled at the annual event, Adobe MAX, hosted by Adobe North America, Europe and Japan. We produced captivating images in time for the conference, complete with detailed UI, to spotlight the newest features for each app. Our assets focus on advancements for Photoshop, InDesign, Illustrator, After Effects, and Premiere Pro. Visuals captivate quickly, align to the overall look of each respective sub-brand, and were designed with translation into further languages and formats like animation and video in mind.
“What’s New” images live separately within each flagship app’s home screen (clockwise from the top left): Photoshop, Illustrator, Premiere, After Effects.
Our deep understanding of brand systems, broad experience across industries, and sharp technical expertise made us a natural fit and a ready partner for Adobe’s Learn & Support team. We customized our service to their platforms and procedures, solving challenges to illustrate ideas with intelligence for specific audiences and convey instructions in exciting ways.