We didn’t realize how our Out of Office zine would feel so fitting for the times, and our limited edition, inaugural Food Issue is now available to order online. Chock full of food-related fun (like ramen hack recipes!), the zine can be yours for only $10, plus postage fees. Link to shop in our bio! #chendesign
We provided custom illustrations featuring adorable animals in their natural habitats for @alaffia’s Baobab Baby and Kids line in order to better emotionally connect with customers. Throughout this whole process, we immersed ourselves in the roots and essence of the brand, and our team is proud to be creative partner to Alaffia and support its mission of advancing education, sustainable living, and gender equality to African communities. To see the full case study, click through to the link in our profile! #alaffia #chendesign
Our task was to solve the challenge of the complexity and scale of our client’s extensive offerings, and we united six different collections—each with their distinct audiences, multiple lines and scents—cohesively under one parent brand. For @alaffia’s Authentic African Black Soap collection, we customized letterforms that meld a love for handcrafted tradition with a modern African-tastemaker ethos. Read more about our process through the link in our profile.
We were charged to “bring back the soul” of the @Alaffia brand through reimagining its identity and packaging, and are excited to share the outcome of our partnership! Alaffia empowers women’s futures and entire communities in Togo, West Africa through their social enterprise model and we wanted to provide unmistakable brand recognition through a contemporary and bold, yet refined and joyful look. Check out the full case study through the link in our profile.
One of OOO’s articles reveals the surprisingly plentiful connections @josh.chendesign has with the culinary world. We asked some lighthearted questions to some celebrated chefs and so we’ll ask you too. What’s your guilty pleasure food? Let us know in the comments below for a chance to win one of five copies of our zine! Ends 2/12.
“Constraints actually help the creative process,” says our principal @josh.chendesign on the blending of science, art and design, “because without constraints, you don’t force yourself to think about how you can create something outside the box or differently.”⠀ ⠀ The team had fun stretching beyond the familiar full-color comfort zone by selecting and restricting our design to two striking solid inks that would blend into rich duotones and subtle overprinting possibilities for our first OOO zine.⠀ ⠀ Copies hit the streets and a mailbox near you any day. Look for yours!
Introducing Out of Office, a Chen Design team-wide collaboration in the form of a zine. Our first issue celebrates food—our favorite, not-just-fancy fare that warms our bellies and fills our hearts (or is it the other way around?). We’ll be sharing a more in-depth look inside the zine’s pages, but for now, just a tantalizing peek. #chendesign
Where the economy, the environment, and quality of life issues intersect, Next 10 provides tools and data that empower Californians to solve the most pressing issues of our day. We've been partnering with the nonpartisan nonprofit, designing their annual California Green Innovation Index, for 8 years running. Communicating dense, critical information in well-organized, visually compelling ways help hone substantial content to focus their important message. ⠀
See how CDA created a buzz for @JohnMastersOrganics and the new Honey & Hibiscus advanced hair care collection. We directed all photography and created a sensory in-store experience that showcases natural ingredients. View the full case study by clicking the link in the bio. #creativestudio #studiolife #artdirection #designstudio #designagency #brandagency #wellness #beauty #johnmastersorganics #perfectlynatural #perfectlynaturalbeauty #organichaircare #naturalhaircare #naturalhair
Our strategy team recently spent two phenomenal days with Stephen Gould, the largest independent product and packaging solutions provider in the US. We facilitated a two-day design strategy workshop with 13 of their top leaders, diving deep into their website’s user experience. It’s always great to be with clients in person and we’re grateful for the opportunity to experience Stephen Gould's dynamic, people-first culture and continue our partnership building the brand together.
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
Thanks to you, we’ve reached our goal of 500 pledges to vote in today’s midterms! We’re so encouraged by all the photos of proud voters repping their stickers—here are some beautiful faces we saw around Oakland. If you’re in the area and would like stickers, we dropped some off at Awaken Cafe, Open Cafe, Modern Coffee, Beauty’s Bagels, and Donut Savant. #votewithchendesign
Happy Election Day! We’re feeling grateful, empowered, and hopeful. Our collective commitment to make our voices heard continues beyond today, and we pledge to keep showing up and speaking up for justice and democracy. Wear and share your “I Voted” stickers proudly, and be sure to tag us and #votewithchendesign.⠀
“After learning all sorts of things from all sorts of different people throughout life, I have a duty to understand what’s happening in the world and take a stance.” - Kim, our UX/UI Lead Designer Why do you vote? Tell us below and keep an eye out tomorrow—we've got something exciting up our sleeves just in time for the midterms. #votewithchendesign
In a climate of booming construction, we set apart Build Group from its competitors by tapping into its founders’ gutsy but professional personality, telling their story in compelling ways. Our choice for the striking, electric blue enlivens Build Group’s brand identity in the digital space. Each landing page features an unconventional but captivating grid layout that showcases an impressive range of projects. Robust project filtering makes it easy for users to explore their interests, find relevant work, and connect to appropriate contacts. Take a further look through the link in our profile! (3/3)
Our goal was to develop a seamless user experience and robust brand touchpoint attractive to potential partners and employees. In order to do so, we crafted Build Group's overarching brand voice and identified core values through a series of strategy workshops, honing in a clear point of view. (2/3)
When it comes to constructing skyscrapers, modern commercial offices, and detailed luxury interiors, Build Group is right at home. We completed an overhaul of the company's website to serve as brand ambassador and powerful sales and recruitment tool for the growing years ahead. On the homepage, we captured the dynamism and grand scale of the company’s work using dramatic drone footage, shot by @mattbeardsley. Take a further look through the link in our profile. (1/3)
Work in progress: we're currently re-designing a website for a client of ours who deeply values the creative process. We created these graphic elements to represent multiple forms of artistry, exploring the messiness and imperfection that comes with every creative endeavor. Excited to share more soon.
Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.
