We didn’t realize how our Out of Office zine would feel so fitting for the times, and our limited edition, inaugural Food Issue is now available to order online. Chock full of food-related fun (like ramen hack recipes!), the zine can be yours for only $10, plus postage fees. Link to shop in our bio! #chendesign
We provided custom illustrations featuring adorable animals in their natural habitats for @alaffia’s Baobab Baby and Kids line in order to better emotionally connect with customers. Throughout this whole process, we immersed ourselves in the roots and essence of the brand, and our team is proud to be creative partner to Alaffia and support its mission of advancing education, sustainable living, and gender equality to African communities. To see the full case study, click through to the link in our profile! #alaffia #chendesign
Our task was to solve the challenge of the complexity and scale of our client’s extensive offerings, and we united six different collections—each with their distinct audiences, multiple lines and scents—cohesively under one parent brand. For @alaffia’s Authentic African Black Soap collection, we customized letterforms that meld a love for handcrafted tradition with a modern African-tastemaker ethos. Read more about our process through the link in our profile.
We were charged to “bring back the soul” of the @Alaffia brand through reimagining its identity and packaging, and are excited to share the outcome of our partnership! Alaffia empowers women’s futures and entire communities in Togo, West Africa through their social enterprise model and we wanted to provide unmistakable brand recognition through a contemporary and bold, yet refined and joyful look. Check out the full case study through the link in our profile.
One of OOO’s articles reveals the surprisingly plentiful connections @josh.chendesign has with the culinary world. We asked some lighthearted questions to some celebrated chefs and so we’ll ask you too. What’s your guilty pleasure food? Let us know in the comments below for a chance to win one of five copies of our zine! Ends 2/12.
“Constraints actually help the creative process,” says our principal @josh.chendesign on the blending of science, art and design, “because without constraints, you don’t force yourself to think about how you can create something outside the box or differently.”⠀
The team had fun stretching beyond the familiar full-color comfort zone by selecting and restricting our design to two striking solid inks that would blend into rich duotones and subtle overprinting possibilities for our first OOO zine.⠀
Copies hit the streets and a mailbox near you any day. Look for yours!
Wishing you and yours holidays filled with good cheer and comforting food. While we’re out of office enjoying time off, smile, because OOO will be coming soon to a mailbox near you.
Introducing Out of Office, a Chen Design team-wide collaboration in the form of a zine. Our first issue celebrates food—our favorite, not-just-fancy fare that warms our bellies and fills our hearts (or is it the other way around?). We’ll be sharing a more in-depth look inside the zine’s pages, but for now, just a tantalizing peek. #chendesign
We’re thrilled to be working with the good people at @alaffia, led by Olowo-n’djo Tchala, who walks the talk of equality and empowerment. Give a gift that gives back with their fair trade, handcrafted body, face & hair care. More to be unveiled in 2020.
Behind-the-scenes on a luxury beauty brand we're building. Hits the global market in 2020. ⠀
Where the economy, the environment, and quality of life issues intersect, Next 10 provides tools and data that empower Californians to solve the most pressing issues of our day. We've been partnering with the nonpartisan nonprofit, designing their annual California Green Innovation Index, for 8 years running. Communicating dense, critical information in well-organized, visually compelling ways help hone substantial content to focus their important message. ⠀
Special elections in San Francisco, Piedmont and Dublin are being held next Tuesday, November 5. Find helpful info on SF candidates and local ballot measures through the link in bio. Show up, speak up.
See how CDA created a buzz for @JohnMastersOrganics and the new Honey & Hibiscus advanced hair care collection. We directed all photography and created a sensory in-store experience that showcases natural ingredients. View the full case study by clicking the link in the bio.
#creativestudio #studiolife #artdirection #designstudio #designagency #brandagency #wellness #beauty #johnmastersorganics #perfectlynatural #perfectlynaturalbeauty #organichaircare #naturalhaircare #naturalhair
Our strategy team recently spent two phenomenal days with Stephen Gould, the largest independent product and packaging solutions provider in the US. We facilitated a two-day design strategy workshop with 13 of their top leaders, diving deep into their website’s user experience. It’s always great to be with clients in person and we’re grateful for the opportunity to experience Stephen Gould's dynamic, people-first culture and continue our partnership building the brand together.
Find @puristcollective online and in retail stores soon, and check out the rest of our case study through the link. #thisispurist
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set @puristcollective apart in the competitive hydration market.
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
We established Purist’s distinctive voice amid the retail noise by crafting confident, personable copy.
The scope of our work with @puristcollective included extensive brand strategy. We conducted extensive competitive research, built in-depth customer personas, and lay the foundation for a brand identity grounded in the natural world with a contemporary, urban point of view.
“It’s gratifying to bring shape to visionary ideas and collaborate with similarly-minded individuals who hold to high standards of quality. We’ve laid the groundwork and can’t wait to see Purist’s reputation take off and this brand we created, out in the wild.” —@tracywhitetaylor, Design Director
To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids.
Our partnership with @puristcollective began last year—we were tasked with launching a comprehensive visual identity for Purist to debut their exceptional water bottles, and are thrilled to see the results of our work come to life.
These limited edition flasks of @venusspirits' Wayward Whiskey were a fun project we wrapped up before the holiday season. The size makes them perfect for on-the-go adventures.
Thanks to you, we’ve reached our goal of 500 pledges to vote in today’s midterms! We’re so encouraged by all the photos of proud voters repping their stickers—here are some beautiful faces we saw around Oakland. If you’re in the area and would like stickers, we dropped some off at Awaken Cafe, Open Cafe, Modern Coffee, Beauty’s Bagels, and Donut Savant. #votewithchendesign
Happy Election Day! We’re feeling grateful, empowered, and hopeful. Our collective commitment to make our voices heard continues beyond today, and we pledge to keep showing up and speaking up for justice and democracy. Wear and share your “I Voted” stickers proudly, and be sure to tag us and #votewithchendesign.⠀
Tomorrow's the big day! Do you have an election day game plan? Check out the FAQs on our website for if you're looking for resources on ballots. Link's in the bio. #votewithchendesign.
Have you pledged to vote yet? We’re so close to our goal of getting 500 pledges to vote in the midterms! Awesome stickers await to those who pledge through the link in our bio. Do it now so we can mail out your stickers to you ASAP. #votewithchendesign
How will you rep your vote? We’re aiming to get 500 pledges to vote next Tuesday in the midterms, and sending a free sheet of custom-designed stickers to anyone who pledges through the link in our bio. Pledge now so we can mail out your stickers to you ASAP! #votewithchendesign
Many thanks to the 300+ folks who have pledged to vote next Tuesday! If you haven't yet, pledge now through the link and we'll send you a free sheet of stickers. And if you're an early voter, share your "I Voted" photos with us using #votewithchendesign—we'd love to see.
We're halfway to our goal of reaching 500 pledges! Pledge to vote next Tuesday through the link in our bio and we'll send you these nifty "I Voted" stickers. Tag a fellow voting buddy below and help us spread the word. #votewithchendesign
Make your voice heard. Pledge to vote with us on votewithchendesign.com and we'll send you a free sheet of stickers for you to proudly rep next Tuesday. #votewithchendesign
We are trying to reach 500 pledges to vote before the midterms! Will you help us meet our goal? You can pledge through the link in our bio, and we'll send you a sheet of free "I Voted" stickers.
We show up to vote to make sure our decision makers are working the good of our communities. Pledge to vote through the link in our bio, and we'll send you a sheet of "I Voted" stickers, specially designed by us.
We created these awesome stickers to encourage you this midterm election, because your vote shapes our collective future. Get yours for free just by pledging to vote via the link in our bio! #votewithchendesign
Are you planning on voting? We hope you are! If you pledge to vote through the link in our bio, we’ll send you a free sheet of stickers, specially designed by us. #votewithchendesign
“After learning all sorts of things from all sorts of different people throughout life, I have a duty to understand what’s happening in the world and take a stance.” - Kim, our UX/UI Lead Designer
Why do you vote? Tell us below and keep an eye out tomorrow—we've got something exciting up our sleeves just in time for the midterms. #votewithchendesign
“It’s easy to ignore issues that don’t directly affect me, but preparing for the vote keeps me empathetic and active in the fight for a better and more equitable world for all.” - Becky, our Sr. Brand Strategist
Why do you vote? We want to hear your thoughts. #votewithchendesign
Our video for @johnmastersorganics was selected as a 2018 @gdusa Health + Wellness Design Award winner! Video by @thayerandco, prop styling by @enmprops.
...and now we're craving pastries. Brand creation and launch for @craftsmanwolves. Photo by @jensiska.
In a climate of booming construction, we set apart Build Group from its competitors by tapping into its founders’ gutsy but professional personality, telling their story in compelling ways. Our choice for the striking, electric blue enlivens Build Group’s brand identity in the digital space. Each landing page features an unconventional but captivating grid layout that showcases an impressive range of projects. Robust project filtering makes it easy for users to explore their interests, find relevant work, and connect to appropriate contacts. Take a further look through the link in our profile! (3/3)
Our goal was to develop a seamless user experience and robust brand touchpoint attractive to potential partners and employees. In order to do so, we crafted Build Group's overarching brand voice and identified core values through a series of strategy workshops, honing in a clear point of view. (2/3)
When it comes to constructing skyscrapers, modern commercial offices, and detailed luxury interiors, Build Group is right at home. We completed an overhaul of the company's website to serve as brand ambassador and powerful sales and recruitment tool for the growing years ahead. On the homepage, we captured the dynamism and grand scale of the company’s work using dramatic drone footage, shot by @mattbeardsley. Take a further look through the link in our profile. (1/3)
Brand and packaging work for @junipperridge. Photo by @jensiska. ⠀
Work in progress: we're currently re-designing a website for a client of ours who deeply values the creative process. We created these graphic elements to represent multiple forms of artistry, exploring the messiness and imperfection that comes with every creative endeavor. Excited to share more soon.
A little late to the #nationalcoffeeday party, but that doesn't mean we love (or need) coffee any less. Cheers to the many delightful coffee clients we've worked with in the past!
Produced and directed new lifestyle photography for @johnmastersorganics' seasonal campaigns. Swipe through to see some of our favorites! Photographer: @annabelle_breakey, props + styling: @nissa.q. #perfectlynaturalbeauty
Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.
We spend quite a bit of time staring at screens, but trying out @pixeleyewear has helped reduce eye strain and makes us look pretty darn cute too.
We've had the pleasure of working with @masonsofca on over 30 issues of their bimonthly magazine. For every edition, our team creates custom illustrations, spanning themes of fatherhood to brotherhood for the modern mason.
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