The new website we built for @hodofoods features combined storytelling through video, lifestyle photography, and hand-drawn illustrations, all which supported the ultimate goal of driving deeper engagement. We considered the user’s experience of the site in detail, optimizing functionality and flow for ease of use and desired results—in Hodo’s case, increased recipe and store locator views. Check out the full case study through the link in our profile!
Our client @hodofoods has been disrupting the American market by making delicious, tofu and yuba that’s organic and non-GMO for more than a decade. We partnered with them to create a new website, starting with thoughtful strategy that included these user journey maps. Our goal was to understand buyers' emotions and behaviors and to inspire them to adventure into healthy, delicious eating with Hodo. Check out the full case study through the link in our profile!
In a climate of booming construction, we set apart Build Group from its competitors by tapping into its founders’ gutsy but professional personality, telling their story in compelling ways. Our choice for the striking, electric blue enlivens Build Group’s brand identity in the digital space. Each landing page features an unconventional but captivating grid layout that showcases an impressive range of projects. Robust project filtering makes it easy for users to explore their interests, find relevant work, and connect to appropriate contacts. Take a further look through the link in our profile! (3/3)
Our goal was to develop a seamless user experience and robust brand touchpoint attractive to potential partners and employees. In order to do so, we crafted Build Group's overarching brand voice and identified core values through a series of strategy workshops, honing in a clear point of view. (2/3)
When it comes to constructing skyscrapers, modern commercial offices, and detailed luxury interiors, Build Group is right at home. We completed an overhaul of the company's website to serve as brand ambassador and powerful sales and recruitment tool for the growing years ahead. On the homepage, we captured the dynamism and grand scale of the company’s work using dramatic drone footage, shot by @mattbeardsley. Take a further look through the link in our profile. (1/3)
The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos! - "I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign
Auction Napa Valley, hosted by @napavintners, is an annual weekend of events that includes vineyard parties, vintner-hosted dinners, and live auctions to benefit disadvantaged families in the region. We designed a booklet invitation for #AuctionNapa that is custom die-cut, side sewn-bound, and incorporates French folds, multiple metallic inks, and de-bossed details.
