We brought the brand to life within the daily touchpoints of school swag to environmental graphics, print pieces to the digital space. We're thrilled that the school has a brand identity it can be proud of, to rally members within its community and to gain distinction beyond the campus. Check out the full case study through the link! #chendesign
Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.
For @puristcollective’s launch at #OutdoorRetailer, we designed a booth experience to seamlessly introduce the Purist brand and new products to attendees. Our goal was to make the Purist booth stand out amongst competitors, taking into consideration every brand touchpoint, from the music to the catalog to the wardrobe, as well as to create an optimal space for potential customers and visitors to interact with the product and the team. Swipe through to see our entire process.
We're excited to contribute to the #WomensMarch tomorrow with these posters, created by our Sr. Designer @kdubjackson. If you'd like one for yourself, a group of us will be at the Oakland Women's March passing them out at Americas Best Value Inn's parking lot near Lake Merritt at 9:30am tomorrow! You can also find them around Civic Center in SF—check out our story for more details. #chendesign #womensmarch2018
A team outing to @oakland_cm featuring Yoshie Akiba was the perfect way to end the week. We learned about founder Yoshie's personal history, as well as how Bay Area institution @yoshis_oak came to be. Our studio was fortunate to do re-branding work for Yoshi's Oakland, while also branding the San Francisco location back when it was first opening. We fused the cut-paper aesthetic of a classic jazz album cover with Japanese symbology and textiles to create a sophisticated, unique visual toolbox. - #chendesignvault, 2007
Auction Napa Valley, hosted by @napavintners, is an annual weekend of events that includes vineyard parties, vintner-hosted dinners, and live auctions to benefit disadvantaged families in the region. We designed a booklet invitation for #AuctionNapa that is custom die-cut, side sewn-bound, and incorporates French folds, multiple metallic inks, and de-bossed details.