We provided custom illustrations featuring adorable animals in their natural habitats for @alaffia’s Baobab Baby and Kids line in order to better emotionally connect with customers. Throughout this whole process, we immersed ourselves in the roots and essence of the brand, and our team is proud to be creative partner to Alaffia and support its mission of advancing education, sustainable living, and gender equality to African communities. To see the full case study, click through to the link in our profile! #alaffia #chendesign
Our task was to solve the challenge of the complexity and scale of our client’s extensive offerings, and we united six different collections—each with their distinct audiences, multiple lines and scents—cohesively under one parent brand. For @alaffia’s Authentic African Black Soap collection, we customized letterforms that meld a love for handcrafted tradition with a modern African-tastemaker ethos. Read more about our process through the link in our profile.
We were charged to “bring back the soul” of the @Alaffia brand through reimagining its identity and packaging, and are excited to share the outcome of our partnership! Alaffia empowers women’s futures and entire communities in Togo, West Africa through their social enterprise model and we wanted to provide unmistakable brand recognition through a contemporary and bold, yet refined and joyful look. Check out the full case study through the link in our profile.
Our team explored how a balanced interplay between playful and refined could come to life. A neutral palette with pops of color and clean typography (with a nod to the “cauldron” where ice cream is freshly made) all came together to rebuild @cauldronicecream‘s image. Take a look at the full case study through the link in bio. #chendesign (2/3)
With bustling lines, internet fame, and franchises opening left and right, the founders of @CauldronIceCream realized that their current branding needed a refresh and we happily became their creative partners. We believe that great design is grounded in thoughtful brand strategy, so after an inspiring workshop with the team, we researched, synthesized, and defined a brand ethos to set Cauldron apart in a crowded marketplace of tasty desserts. Check out the full case study through the link in bio! #chendesign (1/3)
Introducing Elemental Beverage Co., launching today at Specialty Coffee Expo. With their patented Snapchill™ technology, hot coffee transforms to cold in less than a minute without compromising taste by dilution, oxidation, or additives. We created unexpected branding and packaging to reimagine the experience of chilled, single-origin coffee through every detail. Read more about our work through the link in profile!
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
Our brand packaging for these Williams-Sonoma seasonings each expresses a distinct personality while fitting within their overarching product line. This project (and 8 others!) won in the 2017 American Graphic Design Awards. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
To honor the 300th Anniversary of Freemasonry, we were commissioned by @masonsofca to create a limited edition presentation box housing a series of commemorative magazines and coin. The keepsake, soft-touch box is embellished with gold foil. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
We’ve had the honor of branding a number of international projects this year from innovative education to luxury beauty products to eco-travel. Here's a sneak peek of the identity and packaging we created for a coffee roaster and producer in the Philippines. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign