Find @puristcollective online and in retail stores soon, and check out the rest of our case study through the link. #thisispurist
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set @puristcollective apart in the competitive hydration market.
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
We established Purist’s distinctive voice amid the retail noise by crafting confident, personable copy.
The scope of our work with @puristcollective included extensive brand strategy. We conducted extensive competitive research, built in-depth customer personas, and lay the foundation for a brand identity grounded in the natural world with a contemporary, urban point of view.
“It’s gratifying to bring shape to visionary ideas and collaborate with similarly-minded individuals who hold to high standards of quality. We’ve laid the groundwork and can’t wait to see Purist’s reputation take off and this brand we created, out in the wild.” —@tracywhitetaylor, Design Director
To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids.
Our partnership with @puristcollective began last year—we were tasked with launching a comprehensive visual identity for Purist to debut their exceptional water bottles, and are thrilled to see the results of our work come to life.
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