Find @puristcollective online and in retail stores soon, and check out the rest of our case study through the link. #thisispurist
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set @puristcollective apart in the competitive hydration market.
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
We established Purist’s distinctive voice amid the retail noise by crafting confident, personable copy.
The scope of our work with @puristcollective included extensive brand strategy. We conducted extensive competitive research, built in-depth customer personas, and lay the foundation for a brand identity grounded in the natural world with a contemporary, urban point of view.
“It’s gratifying to bring shape to visionary ideas and collaborate with similarly-minded individuals who hold to high standards of quality. We’ve laid the groundwork and can’t wait to see Purist’s reputation take off and this brand we created, out in the wild.” —@tracywhitetaylor, Design Director
To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids.
Our partnership with @puristcollective began last year—we were tasked with launching a comprehensive visual identity for Purist to debut their exceptional water bottles, and are thrilled to see the results of our work come to life.
Creating a strong #brand is about more than just coming up with an eye-catching #logo. Our friends at @chen_design… https://t.co/1Onjmq7V1r
Sneak peek of our tasty shoot with @ashateahouse. We're excited to share more work from this project soon. #chendesign
The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos!
"I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign
Shelves are looking pretty spiffy at the office.
It's #NationalWineDay and we're taking time to appreciate some of our clients in the California wine industry. Swipe left to view print, identity, packaging and website design for @napavintners' #AuctionNapa, @redcarwine, @cliffamily and @freemarkabbey.
Finally out in the wild: @venusspirits' special release vodka! We designed the packaging back in 2014, and can't wait to see it in person at their distillery in Santa Cruz. 📷: @venusspirits
Auction Napa Valley, hosted by @napavintners, is an annual weekend of events that includes vineyard parties, vintner-hosted dinners, and live auctions to benefit disadvantaged families in the region. We designed a booklet invitation for #AuctionNapa that is custom die-cut, side sewn-bound, and incorporates French folds, multiple metallic inks, and de-bossed details.
Fun news from #CoffeeExpo2017: @kcpurveyors was a Design Lab Packaging Award Recipient! This particular re-branding project included creating an exclusive gift package and consuming lots of delicious coffee, naturally.
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