“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.
For @puristcollective’s launch at #OutdoorRetailer, we designed a booth experience to seamlessly introduce the Purist brand and new products to attendees. Our goal was to make the Purist booth stand out amongst competitors, taking into consideration every brand touchpoint, from the music to the catalog to the wardrobe, as well as to create an optimal space for potential customers and visitors to interact with the product and the team. Swipe through to see our entire process.
We're excited to contribute to the #WomensMarch tomorrow with these posters, created by our Sr. Designer @kdubjackson. If you'd like one for yourself, a group of us will be at the Oakland Women's March passing them out at Americas Best Value Inn's parking lot near Lake Merritt at 9:30am tomorrow! You can also find them around Civic Center in SF—check out our story for more details. #chendesign #womensmarch2018
2017 held its fair share of dark moments, but bright spots included seeing the community come together for important causes, like raising funds for those devastated by the North Bay fires. CDA donated our time and talent to create the @chefsgiving brand identity and visual assets which spread the word of 100 Bay Area restaurants participating in a weeklong fundraiser and gala that raised $750,000 for fire relief. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
We worked on a variety of projects for @johnmastersorganics, ranging from photography, product design, to cut-paper illustrations. Here’s a look at the intricate details for an email newsletter we created for them. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
Our brand packaging for these Williams-Sonoma seasonings each expresses a distinct personality while fitting within their overarching product line. This project (and 8 others!) won in the 2017 American Graphic Design Awards. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
To honor the 300th Anniversary of Freemasonry, we were commissioned by @masonsofca to create a limited edition presentation box housing a series of commemorative magazines and coin. The keepsake, soft-touch box is embellished with gold foil. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
CDA created compelling infographics for longtime client partner Next 10, a San Francisco think tank. We brought their Green Innovation Index to life which focuses on key intersections between the economy, environment, and quality of life for all Californians. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
We’ve had the honor of branding a number of international projects this year from innovative education to luxury beauty products to eco-travel. Here's a sneak peek of the identity and packaging we created for a coffee roaster and producer in the Philippines. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign
We hope you enjoyed our #GratitudeGivesRiseTo series in collaboration with @fullcirclepress! In the continued spirit of gratitude, we’ll be giving away three sets of these eight letterpressed, limited-edition cards. Enter for a chance to win by following us and commenting below with your own response to what #GratitudeGivesRiseTo. Contest ends 12/3, at midnight PST.
A team outing to @oakland_cm featuring Yoshie Akiba was the perfect way to end the week. We learned about founder Yoshie's personal history, as well as how Bay Area institution @yoshis_oak came to be. Our studio was fortunate to do re-branding work for Yoshi's Oakland, while also branding the San Francisco location back when it was first opening. We fused the cut-paper aesthetic of a classic jazz album cover with Japanese symbology and textiles to create a sophisticated, unique visual toolbox. - #chendesignvault, 2007
The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos! - "I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign
Want an in-depth look at one of our designer's creative process? @kimberlylow is currently crafting a cover for our client @samuelmerrittu’s Report to the Community—she started with a digital mockup and is now building the cover in paper by hand using a xacto knife, bookbinding glue, and tape. The theme for this year's report is the “dimensionality of who we serve and the human interactivity of community, teaching, technology,” so Kim chose paper as a medium to convey dimensionality, depth, and texture in a way that a flat illustration can't. Stay tuned to see the final cover and product of Kim's hard work! #ChenDesign