Find @puristcollective online and in retail stores soon, and check out the rest of our case study through the link. #thisispurist

“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist

Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set @puristcollective apart in the competitive hydration market.

Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.

We established Purist’s distinctive voice amid the retail noise by crafting confident, personable copy.

The scope of our work with @puristcollective included extensive brand strategy. We conducted extensive competitive research, built in-depth customer personas, and lay the foundation for a brand identity grounded in the natural world with a contemporary, urban point of view.

“It’s gratifying to bring shape to visionary ideas and collaborate with similarly-minded individuals who hold to high standards of quality. We’ve laid the groundwork and can’t wait to see Purist’s reputation take off and this brand we created, out in the wild.” —@tracywhitetaylor, Design Director

To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids.

Our partnership with @puristcollective began last year—we were tasked with launching a comprehensive visual identity for Purist to debut their exceptional water bottles, and are thrilled to see the results of our work come to life.

These limited edition flasks of @venusspirits' Wayward Whiskey were a fun project we wrapped up before the holiday season. The size makes them perfect for on-the-go adventures.

A little late to the #nationalcoffeeday party, but that doesn't mean we love (or need) coffee any less. Cheers to the many delightful coffee clients we've worked with in the past!

Produced and directed new lifestyle photography for @johnmastersorganics' seasonal campaigns. Swipe through to see some of our favorites! Photographer: @annabelle_breakey, props + styling: @nissa.q. #perfectlynaturalbeauty

Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.

We've had the pleasure of working with @masonsofca on over 30 issues of their bimonthly magazine. For every edition, our team creates custom illustrations, spanning themes of fatherhood to brotherhood for the modern mason.

For @puristcollective’s launch at #OutdoorRetailer, we designed a booth experience to seamlessly introduce the Purist brand and new products to attendees. Our goal was to make the Purist booth stand out amongst competitors, taking into consideration every brand touchpoint, from the music to the catalog to the wardrobe, as well as to create an optimal space for potential customers and visitors to interact with the product and the team. Swipe through to see our entire process.

We donated our creative services to the sucess of this year's Auction Napa Valley, and are thrilled with the results. Take a further look through the link in our bio. #chendesign #auctionnapa (3/3)

On the heels of the region’s devastating wildfires, we wanted to surprise and delight guests with renewed optimism and restrained elegance for Auction Napa Valley. Take a further look through the link in our bio. #chendesign #auctionnapa (2/3)

On the heels of the region’s devastating wildfires, we wanted to surprise and delight guests with renewed optimism and restrained elegance for Auction Napa Valley. Take a further look through the link in our bio. #chendesign #auctionnapa (2/3)

For the second consecutive year, we were honored to create the suite of materials for Auction Napa Valley, an incomparable celebration that annually benefits local disadvantaged families. Take a further look by clicking through the link in our bio. #chendesign #auctionnapa (1/3)

A new video project featuring @johnmastersorganics' Honey & Hibiscus Reconstructor, created by our stellar team. Video by @thayerandco, HMU by @scf.hmu, prop styling by @enmprops, modeling by @sydneysua. #chendesign

New work for @craftsmanwolves: a beautiful letterpressed wrap for a box of delightful Valentine's treats. 📷: @craftsmanwolves

We're excited to contribute to the #WomensMarch tomorrow with these posters, created by our Sr. Designer @kdubjackson. If you'd like one for yourself, a group of us will be at the Oakland Women's March passing them out at Americas Best Value Inn's parking lot near Lake Merritt at 9:30am tomorrow! You can also find them around Civic Center in SF—check out our story for more details. #chendesign #womensmarch2018

Here’s a sneak peek of the work we created for Reya Cellars, a woman-owned wine producer in the Santa Lucia highlands. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

2017 held its fair share of dark moments, but bright spots included seeing the community come together for important causes, like raising funds for those devastated by the North Bay fires. CDA donated our time and talent to create the @chefsgiving brand identity and visual assets which spread the word of 100 Bay Area restaurants participating in a weeklong fundraiser and gala that raised $750,000 for fire relief. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

We worked on a variety of projects for @johnmastersorganics, ranging from photography, product design, to cut-paper illustrations. Here’s a look at the intricate details for an email newsletter we created for them. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

Our brand packaging for these Williams-Sonoma seasonings each expresses a distinct personality while fitting within their overarching product line. This project (and 8 others!) won in the 2017 American Graphic Design Awards. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

To honor the 300th Anniversary of Freemasonry, we were commissioned by @masonsofca to create a limited edition presentation box housing a series of commemorative magazines and coin. The keepsake, soft-touch box is embellished with gold foil. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

CDA created compelling infographics for longtime client partner Next 10, a San Francisco think tank. We brought their Green Innovation Index to life which focuses on key intersections between the economy, environment, and quality of life for all Californians. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

We’ve had the honor of branding a number of international projects this year from innovative education to luxury beauty products to eco-travel. Here's a sneak peek of the identity and packaging we created for a coffee roaster and producer in the Philippines. - Enjoy these studio highlights from 2017! We’re thankful for a year of incredible growth #chendesign

We hope you enjoyed our #GratitudeGivesRiseTo series in collaboration with @fullcirclepress! In the continued spirit of gratitude, we’ll be giving away three sets of these eight letterpressed, limited-edition cards. Enter for a chance to win by following us and commenting below with your own response to what #GratitudeGivesRiseTo. Contest ends 12/3, at midnight PST.

“In the relentless negativity that reigns in the 2017 political landscape, my son continues to be a bright spot of innocence, joy, and wonder. I wanted to capture his sweet spirit and our special bond.” —Kelly Wahlstrom, CDA designer - #GratitudeGivesRiseTo joy.

“I was inspired by Mary Oliver’s poem, The Summer Day. It’s a twist on the adage, ‘stop and smell the roses’ that ends with a challenge.”—Keely Reyes - #GratitudeGivesRiseTo action.

It's all about the thoughtful details at @wydownhotel. Check out the full case study of our work with Wydown Hotel on our website—the link is in our profile!

A team outing to @oakland_cm featuring Yoshie Akiba was the perfect way to end the week. We learned about founder Yoshie's personal history, as well as how Bay Area institution @yoshis_oak came to be. Our studio was fortunate to do re-branding work for Yoshi's Oakland, while also branding the San Francisco location back when it was first opening. We fused the cut-paper aesthetic of a classic jazz album cover with Japanese symbology and textiles to create a sophisticated, unique visual toolbox. - #chendesignvault, 2007

We're currently looking for a graphic designer, senior web designer, and studio coordinator to join our growing team. Check out the positions on our website and get in touch at info@chendesign.com.

We're looking for a stellar Senior Web Designer to join our team! Email us at info@chendesign.com with your portfolio or tag a friend who might be interested.

Come on in and discover what we can create for you. #chendesign

The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos! - "I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign

Want an in-depth look at one of our designer's creative process? @kimberlylow is currently crafting a cover for our client @samuelmerrittu’s Report to the Community—she started with a digital mockup and is now building the cover in paper by hand using a xacto knife, bookbinding glue, and tape. The theme for this year's report is the “dimensionality of who we serve and the human interactivity of community, teaching, technology,” so Kim chose paper as a medium to convey dimensionality, depth, and texture in a way that a flat illustration can't. Stay tuned to see the final cover and product of Kim's hard work! #ChenDesign

Many thanks to our community for supporting and following us. Here’s to the creative journey ahead!

The #ChenDesign library nook—where we have impromptu team huddles, find inspiration on the shelves, and take in the best view of the Fox Theater marquee.

Part of the creative process at #ChenDesign: sketching out our vision of the perfect product shot with trusty pencils and paper.