A note from our founder, @josh.chendesign: we just celebrated our 29th anniversary and have weathered our share of storms, but like many other small businesses find ourselves in uncharted territory. As we’re trying to stay flexible and innovative, we’ve come up with a new initiative called 4-4-4—a sprint-style offering of our services at a new price. Check out the details above and DM us to chat further. Hope you’re staying healthy and well.
“CDA has been an incredible partner for us in bringing this brand to life. From day one, they dug deep to really understand what we were looking for. Their vast experience and depth of team talent, coupled with their thought-provoking partnership style, is rare and powerful.”—Cindy Feinauer, GM of Purist
Our creative campaign to launch the Purist brand and its first release brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.
Work in progress: we're currently re-designing a website for a client of ours who deeply values the creative process. We created these graphic elements to represent multiple forms of artistry, exploring the messiness and imperfection that comes with every creative endeavor. Excited to share more soon.
Located in the heart Southern Belize, @copaltreelodge is an award-winning and world-class destination focused on sustainability, community, and quality. We designed a comprehensive brand system including custom illustrations, typography, and color palette that captures a sense of place and evokes wanderlust.
For @puristcollective’s launch at #OutdoorRetailer, we designed a booth experience to seamlessly introduce the Purist brand and new products to attendees. Our goal was to make the Purist booth stand out amongst competitors, taking into consideration every brand touchpoint, from the music to the catalog to the wardrobe, as well as to create an optimal space for potential customers and visitors to interact with the product and the team. Swipe through to see our entire process.
The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos! - "I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign
Want an in-depth look at one of our designer's creative process? @kimberlylow is currently crafting a cover for our client @samuelmerrittu’s Report to the Community—she started with a digital mockup and is now building the cover in paper by hand using a xacto knife, bookbinding glue, and tape. The theme for this year's report is the “dimensionality of who we serve and the human interactivity of community, teaching, technology,” so Kim chose paper as a medium to convey dimensionality, depth, and texture in a way that a flat illustration can't. Stay tuned to see the final cover and product of Kim's hard work! #ChenDesign
Recent #poster #design for @EspressoParts_ #TNTNW http://t.co/k3IEm7VwRi
Stoked to receive two #packaging #design awards from @SFWSpiritsComp for @VenusSpirits Gin 02 & Wayward #Whiskey http://t.co/LrkpirAbFz