Our client @hodofoods has been disrupting the American market by making delicious, tofu and yuba that’s organic and non-GMO for more than a decade. We partnered with them to create a new website, starting with thoughtful strategy that included these user journey maps. Our goal was to understand buyers' emotions and behaviors and to inspire them to adventure into healthy, delicious eating with Hodo. Check out the full case study through the link in our profile!