A team outing to @oakland_cm featuring Yoshie Akiba was the perfect way to end the week. We learned about founder Yoshie’s personal history, as well as how Bay Area institution @yoshis_oak came to be. Our studio was fortunate to do re-branding work for Yoshi’s Oakland, while also branding the San Francisco location back when it was first opening. We fused the cut-paper aesthetic of a classic jazz album cover with Japanese symbology and textiles to create a sophisticated, unique visual toolbox.
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#chendesignvault, 2007