Archetypes Deck

NEW Card Set Edition

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A perfect gift for brand geeks everywhere! Described as “beautiful and insightful” and “a must have for any serious brand builder,” this set of 60 archetype cards is for our Archetypes in Branding fans who wanted extra sets of cards for their team members and for their own personal use… Or was it because you refuse to punch out the original cards from their lovely pages? Fear not, order the deck.

Use this deck of cards to reveal your brand’s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.

Want the entire Archetypes in Branding toolkit for your library? Order the original version (foundational reference and 60 cards included).