To secure its strong future, Congregation Beth Sholom needed to launch a multi-year, multi-million dollar capital campaign and partnered CDA to conceptualize and convey its traditional yet progressive community ethos.
The centerpiece case statement and campaign branding identity were designed to motivate enthusiasm, as well as a sense of pride and engagement in the congregation’s life moving forward, while connecting to its rich 107 year history. We featured representative members and leadership through environmental portraits and conversations we had with them about their personal reasons for supporting the synagogue.
CDA developed the campaign name, thematic framework and editorial content for its centerpiece booklet, designed the logo, business identity system, on-site environmental graphics, supporting collateral and companion website.
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“The campaign is absolutely doing what it’s supposed to. It’s generating interest and excitement and helping build momentum going forward. The large brochure articulates who we are and where we want to go. In just three weeks since the campaign’s launch, nearly $500,000 has been committed.”angel alvarez-mapp, executive director Congregation Beth Sholom |
“The campaign is absolutely doing what it’s supposed to. It’s generating interest and excitement and helping build momentum going forward. The large brochure articulates who we are and where we want to go. In just three weeks since the campaign’s launch, nearly $500,000 has been committed.”angel alvarez-mapp, executive director
Congregation Beth Sholom
“This has actually been the best project of my working career, the one I’m most proud of. I’ve even shown it to my parents. Yes, you could say my confidence is high raising support with these pieces.”angel alvarez-mapp, executive director, congregation beth sholom
