Why do eyeglasses cost so much? Should a grandparent really have to choose between expensive but necessary prescriptions and the airfare to visit a grandchild? These were the initial questions that began a journey for new parents and entrepreneurs Nik and Alpa Shroff. Their opportune experience — Alpa, an optometrist with 10 years of practice experience, and Nik with his MBA from Stanford — made for a natural and potent combination forming The Brownie and Madam Optical Company. With a vision to design, manufacture, and sell finely crafted and fashionable eyeglasses through their network of independent representatives, their business model eliminates middle agents to offer customers the finest product at the best value and with personalized customer service.