Branding a Restaurant


September 4, 2014

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by Amanda Aszman

Palo Alto, California’s Lure + Till, a restaurant and bar located at the base of The Epiphany Hotel that partners with local farmers, foragers and fishermen, calls itself “the go-to restaurant for the modern pioneer,” so it needed an identity that would inspire diners to embrace that spirit of exploration. Perhaps it’s necessary that designers, too, be led by the promise of discovery, especially when they’re among the first to set off for the great unknown in the culinary landscape, which is to say, when they’re branding a restaurant or branding a bar. // read more