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Selected projectSequoia Hospital community outreach
Overview:
The growth of this high-quality hospital meant some loss of connection to its community roots. CDA was retained to address this concern by developing a new branding and identity initiative, including: an annual report, institutional overview brochure, media kit, fact sheets, quarterly newsletter, literature racks, postcard series, physician's directories, and project plans for future site renovations.
Feedback:
We weren't anticipating [the in-depth nature of CDA's research and analysis], and it was really compelling...CDA helped our team openly evaluate what the hospital really needed to do to succeed.
Joanne Kemist, Director of Community Health Services and Advocacy, Sequoia Hospital
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